Bookies must keep their eyes on the fight

Big boxing and MMA fights have emerged as one of the most important acquisition periods for bookmakers, according to the chief executive of a major bookmaker in Australia.

“In a normal year, we would have around six or seven main acquisition periods… and believe it or not, boxing and MMA have become the next big thing, “ said Jason Scott, CEO of Ladbrokes during a panel at the GRWA conference in Sydney on Wednesday.

Jason said these periods are extremely competitive when it comes to client acquisition, and seeing a huge influx of free bets and promotions during these times should not be a surprise.  

“Free bets and these sort of promotions are a defensive mechanism as much as a chase for clients.

“If we don’t do them, we’ll lose the deposit for a week, and they’ll go and bet somewhere else.”

Jason said that average punter has on average around 3.1 accounts with bookmakers at any one time.

“So you’ll need to be the bookmaker of choice,” he said.

More news from this jurisdiction

AustraliaFriday, Nov 17, 2017

The merger of Tabcorp and Tatts Group is back on track after the Australian Competition Tribunal ruled on Friday that the merger is allowed proceed again.

AustraliaWednesday, Nov 15, 2017

Lottoland has been barred from accepting bets on the outcome of Australian lotteries, after a decision was handed down from Northern Territory Attorney-General Natasha Fyles on Tuesday.

AustraliaTuesday, Oct 31, 2017

The Exhibition and Event Association of Australasia (EEAA) yesterday announced the 2017 Australasian Gaming Expo as a finalist in its premier annual awards.

Australia, NepalTuesday, Oct 31, 2017

Australia-listed Silver Heritage Group says it has recorded gross profit if US$5.1 million for the nine months year-to-date, up 20 percent over the same period in FY16.

AustraliaMonday, Oct 30, 2017

ASX-listed Tabcorp Holdings Ltd recorded a statutory loss in the first quarter of FY18, as a result of a number of significant items.

AustraliaThursday, Oct 26, 2017

Australia’s Black Economy Taskforce is warning punters against using illegal bookmakers during the major sporting events in the year ahead.

AustraliaThursday, Oct 26, 2017

Star Entertainment Group chairman John O’Neill says his company is in a state of “eternal vigilance” regarding losing its monopoly in the Sydney casino market.