BOF to address trading in sports betting industry

Betting on Football 2017 (3-5 May) will deliver a comprehensive update on trading and operating within the fast-moving sports betting industry.

Trading & Operations is one of four tracks across the three-day conference at Stamford Bridge, which also includes separate tracks for Leadership, Market Profiles and Marketing & Media.

Starting with a look at the future of the trading floor, and whether traders will ultimately become distinct within fully automated bookmaker operations, the seven-panel agenda also includes a close look at the challenges of live betting data, and how traders are ceding more and more control to punters via promotions such as cash out, edit bet and edit my acca.

Colossus Bets CEO Bernard Marantelli will be speaking on ‘From cash out to edit my bet’ alongside Eoin Ryan, head of sportsbook product at BetVictor, Sky Bet’s head of football trading Andrew Wright and Betgenius head of sportsbook product Tom Warburton.

Marantelli commented: “Having pioneered Cash Out, we have watched it become industry standard in football betting and beyond. And now with our ‘crowdbetting’ solution, Colossus Syndicates, we are poised to set the standard for social betting – elevating the player experience to a new level and opening up our football pools offering to a far wider audience than ever before.”

There is also as session on operating in a live environment - Keeping it real time - the challenges of live betting data - where experts such as David Lampitt, Managing Director Group Operations, Betradar, will discuss how his firm handles the issue.

The afternoon will feature a one-on-one with someone who has held director level positions at the UK’s traditional ‘big three’ bookmakers - Ladbrokes, Coral and William Hill. John O’Reilly, the newly appointed non-executive director for William Hill, will be sharing his thoughts on the current state of the betting market and how its relationship with football has developed over time.

‘Emulating the beautiful game’ and providing products to complement real-life action will be the central theme of discussion for the virtual football session featuring Golden Race CEO Martin Wachter, VSoftCo Simon Westbury, and Highlight Games managing director Tim Green.

The day will conclude with a debate on the future of exchange betting featuring Matchbook, Smarkets and Spiffx, which follows a detailed look at how SSBTs are replacing lost OTC revenue in betting shops. ‘How SSBTs are changing the face of betting shop business’ will see Chisholm Bookmakers, Best Gaming Technology (BGT) and Fincore discussing a different way of understanding the retail betting environment and how SSBTs will evolve to reflect this.

John Pettit, managing director for Playtech BGT Sports in the UK, Ireland, Asia and Australia, said: “The range of bets being placed on digital devices has shown that football bettors now demand greater market inventory than the traditional pre-match offering of WDW and over/under markets. At Betting on Football 2017, I am looking forward to trading ideas on how the SSBT will cater for the modern football-focused customer, and the level of multi-channel innovation required to make an impact within the retail sector."

More news from this jurisdiction

ElsewhereMonday, Jul 24, 2017

US-based gaming machine manufacturer Scientific Games Corp. has achieved its seventh consecutive quarter of year-on-year revenue growth, driven by its gaming and interactive segments.

ElsewhereMonday, Jul 24, 2017

Betsoft Gaming is adding its latest game, FIRE & STEEL to its renowned Slots3 collection.

ElsewhereMonday, Jul 24, 2017

JCM Global is coming out with firmware for its UBA bill validator series in anticipation of the new Australian banknote series.

ElsewhereThursday, Jul 20, 2017

The global games market is expected to increase 7.8 percent to US$108.9 billion, with Asia-Pacific countries expecting to generate $27.5 billion, or one quarter of all revenues in 2017.

ElsewhereTuesday, Jul 18, 2017

Slots and table games developer Habanero is taking players on an apocalyptic journey with its thrilling new release, The Dead Escape.

ElsewhereMonday, Jul 17, 2017

Melco’s integrated resort development in Cyprus will feature 70,000 square feet of gaming space, plus a 6,000 square foot VIP “Casino in the Sky,” according to a press release from Spectrum Gaming Capital, the financial advisor to the CNS Group of Cyprus.

ElsewhereFriday, Jul 14, 2017

Genting is breaking ground on a US$400 million expansion at its Resorts World casino in New York, local media reports.