Argyll Entertainment upgrades to SBTech’s full platform solution

SBTech has become the technology partner of Argyll Entertainment in a deal that sees its UK sports betting brands SportNation and RedZoneSports leverage the technology, automation and tools the SBTech platform offers.

Upgrading its provider to SBTech represents a critical dimension of Argyll’s expansion strategy, as it targets wider brand recognition and greater market share in the UK.

SportNation (formerly BetonBrazil) launched just before Euro 2016, with RedZoneSports, Argyll’s American sports-focused brand, debuting shortly afterwards. With improved price differentiation and trading control, both brands will now benefit from the enhanced user experience provided by SBTech’s Chameleon360 iGaming platform.

Players will enjoy world-class coverage, multi award-winning in-play betting, thousands of bet types across 60+ sports plus a wealth of cutting-edge features, including flexible cash out, price boosts and enhanced accumulator betting.

Stuart Tilly, CEO of Argyll Partners said: “We are delighted that our family of brands is now powered by SBTech’s sportsbook and full platform solution. The time is right to offer our players a richer offering and a broader range of betting opportunities, boosting the profile of our brands and driving turnover with a more enhanced solution.”

Ian Bradley, CPO of SBTech, commented: “This new partnership with Argyll Entertainment is further evidence of our rapidly expanding footprint in key regulated markets worldwide. We have extensive experience of driving operators to market-leading positions through our solution and I’m confident that both SportNation and RedZoneSports will now rapidly achieve their full potential.”

More news from this jurisdiction

ElsewhereFriday, Sep 22, 2017

International Game Technology has signed a patent cross-licensing agreement with AGS which allows the latter to offer games which include patented features from the IGT portfolio, paying licensing fees to IGT.

ElsewhereFriday, Sep 22, 2017

A record number of delegates, exhibitors and top-level industry speakers attended the second edition of the Betting on Sports conference, held on September 12-15 at the Olympia Conference Centre in London.

ElsewhereThursday, Sep 21, 2017

Gaming supplier Scientific Games Corp has announced it is set to buy Canada’s NYX Gaming Group for around CA$775 million (US$627.7 million).

ElsewhereThursday, Sep 21, 2017

Habanero has signed a deal with Boss Gaming to supply two of the operator’s websites with its content.

ElsewhereThursday, Sep 21, 2017

Sports betting solutions and igaming platform provider SBTech has strengthened its market leading position by winning the award for Best Sports Betting Provider at the 2017 Central and Eastern Europe Gaming Conference (CEEGC) for the second year running.

ElsewhereThursday, Sep 21, 2017

After recently receiving the final approval from Malta Financial Authority, EveryMatrix Group is excited to officially announce MoneyMatrix, its new Payment Service Provider.

ElsewhereThursday, Sep 21, 2017

After a rather busy first half of the year, DLV is set to take part in G2E Las Vegas to continue showcasing this year’s releases.