Affiliate Insider to boost growth and development in the affiliate sector

SBC Global and Best Odds Marketing have joined forces to launch Affiliate Insider, a joint venture designed to spearhead growth and development in the gambling affiliate sector.

SBC Global, a leading news and events company for the sports betting industry, will work with Best Odds Marketing and AffiliateFEST Founder Lee-Ann Johnstone, to operate a brand new affiliate news, training and events focused business.

Increased regulatory responsibilities and levels of compliance have been placed on affiliates and operators in the iGaming industry, which has seen a number of major operators implementing a ‘one strike and out’ policy for their marketing partners. This demonstrates a need for the affiliate sector to improve skills and business development in order to support acquisition growth.

Combined with a growing wave of consolidation, there has been a lot of change in a small period of time, meaning affiliate businesses have had to adapt very quickly.

Affiliate Insider provides detailed insight about this changing regulatory landscape, and further developments to the marketplace, particularly with affiliates now facing tighter regulation, stricter advertising controls and greater digital disruption.

The business will also cover in-depth training, business support, affiliate mentoring, news and marketing promotions for new and existing iGaming affiliates and those who making the move into the operator channel. It will also provide support for operators seeking access to the best affiliate marketing strategies and skills development for driving incremental revenue.

Johnstone said: “The affiliate market has matured significantly over the past decade and continues to grow at a rapid rate. There is a dire need for ongoing training and development services that help operators and affiliates growth hack their businesses and keep ahead of digital change.

“I’m delighted to be partnering with SBC Global to launch Affiliate Insider, which will focus on supporting affiliate marketing best practice, news and insights and skills development for operators, suppliers and affiliates, enabling closer collaboration within this ever-growing channel.”

SBC Global Founder Rasmus Sojmark added: “Lee-Ann is an award winning affiliate marketing expert and has a wealth of expertise building global affiliate programmes. Affiliate Insider is therefore a perfect complement to SBC’s existing business.

“By focusing on creating specialist industry forums, our mission is to focus on knowledge sharing, skills development and better collaboration in the affiliate space to enable businesses to implement innovation, increase revenue and stay ahead of digital transformation.”

The first of these specialist forums has been confirmed as a part of next year’s Betting on Football conference agenda. The Affiliate Insider Bootcamp, held on Wednesday 21 March, will offer affiliate focused panel sessions, presentations and workshops, with content ranging from digital marketing hacks to latest innovative technologies to scale affiliate business growth.

More news from this jurisdiction

India, ElsewhereFriday, Dec 15, 2017

The International Cricket Council has opened an investigation into allegations made by the U.K.’s Sun newspaper that the third Ashes test has been targeted in an Indian illegal gambling scam, but says it sees no evidence as yet.

Australia, ElsewhereThursday, Dec 14, 2017

Crown Resorts on Thursday said it has signed a number of agreements aimed at reducing its debt, including selling its interest in Alon Las Vegas for $300 million.

ElsewhereThursday, Dec 14, 2017

Mobile slots specialist Play’n GO has launched Sea Hunter, a marine-based slot that takes players to the depths of the ocean on the hunt for some slippery customers.

ElsewhereWednesday, Dec 13, 2017

Wild Crypto, the international lottery and eGaming platform built upon blockchain technology, has appointed William Trentini as its CEO as it readies for launch next month.

ElsewhereWednesday, Dec 13, 2017

Sports betting solutions provider SBTech has added to its range of in-play products with the launch of Action Betting, a mobile-first feature which dynamically suggests markets of interest to players through contextual alerts and call-to-action betting options.

ElsewhereTuesday, Dec 12, 2017

Swiss Casinos today has committed to partnering with SlotGuru, the player education app for slots. Swiss Casinos will actively promote SlotGuru to its players as part of a drive to provide better playing experiences for its customers.

ElsewhereTuesday, Dec 12, 2017

The Malta government has approved a measure that allows betting on events, such as sports, to be exempt from Value Added Tax (VAT), starting January 1, 2018.