Mainland China

The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM) capabilities in a bid to build deeper bonds and gain more value from existing customers.

 

The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM) capabilities in a bid to build deeper bonds and gain more value from existing customers. In the past, limited competition and high volumes have provided little incentive for Asia facing operators to build a long-term clientele, but that is changing fast. 

 



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Online betting solutions provider UltraPlay has agreed on a partnership deal to provide its eSports match predicting system – ODDS.gg to SunLoto, a licensed operator of the Chinese Welfare and Sports Lottery.

Localization is fast becoming a key battleground for online operators looking to expand across fast-growing Asian markets.

 

Localization is fast becoming a key battleground for online operators looking to expand across fast-growing Asian markets. While online gaming is still a long way from reaching maturity in Asia, consumers in the region’s grey markets are becoming more discerning and less likely to accept an English-only dot com website. Market leader bet365 now offers its website in 18 different languages, while SBOBET supports a range of Asian languages, including Chinese, Japanese, Korean, Thai, Indonesia, Burmese and Vietnamese.

 



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Virtual Private Networks (VPNs) have long been used by Chinese gamblers as a sort of invisibility cloak, allowing them to walk through the digital doors of offshore online casino, poker, bingo and sports betting sites undetected.

 

 

Virtual Private Networks (VPNs) have long been used by Chinese gamblers as a sort of invisibility cloak, allowing them to walk through the digital doors of offshore online casino, poker, bingo and sports betting sites undetected. VPNs straddle a legal fence, they are not illegal and many businesses use them legitimately to skirt the country’s “Great Firewall”, which blocks access to material on the internet that is considered politically sensitive. The clampdown on VPNs in China has dealt a blow to online operations in the country, but it won't stamp out illegal gambling. 



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Lottery service provider MelcoLot has confirmed it is changing its name Loto Interact, with effect on October 10, 2017.

With an increasing number of Chinese leisure travellers, cruiselines are expected to see substantial growth over the next few years, according to Bernstein’s analysts.

China lottery sales recorded 13.1 percent year-on-year growth in August, reaching RMB35.1 billion (US$5.3 billion), according to data from the Ministry of Finance.

Recent anticorruption activity in China may have implications on premium spend, but the signs still point to positivity for now, analysts from Bernstein said.

Overseas spending by mainland Chinese travellers is expected to increase by US$411 billion between now and 2025, with the total number of travellers leaving China to roughly double over the next decade.

LiNiu Technology Group has announced it has signed a three-year strategic cooperation agreement with The Peoples Insurance Company of China Limited's Guangzhou branch.

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