Latest Intelligence is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. AGB relies on an extensive network of regional advisors and contributors to ensure that the published content is real, topical and based on fact.

Online operators go local to grab Asian market share

Localization is fast becoming a key battleground for online operators looking to expand across fast-growing Asian markets. While online gaming is still a long way from reaching maturity in Asia, consumers in the region’s grey markets are becoming more discerning and less likely to accept an English-only dot com website. Market leader bet365 now offers its website in 18 different languages, while SBOBET supports a range of Asian languages, including Chinese, Japanese, Korean, Thai, Indonesia, Burmese and Vietnamese.

 


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