Latest Intelligence is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. AGB relies on an extensive network of regional advisors and contributors to ensure that the published content is real, topical and based on fact.

Asia’s igaming looking for long-term relationships

The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM) capabilities in a bid to build deeper bonds and gain more value from existing customers. In the past, limited competition and high volumes have provided little incentive for Asia facing operators to build a long-term clientele, but that is changing fast. 

 


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