Betting on Football (#BOFCON) is a focused, one day conference, exploring the key facets of the betting industry’s relationship with the most popular sport in the world.
The conference strategically takes place two months before the start of the UEFA EURO 2016 Championships.
With a speaker schedule and agenda specifically tailored to industry executives, the third annual (#BOFCON) will assess core factors, trends and market conditions impacting the relationship between football and the betting industry.
Attendees to the 2016 conference will include top executives representing all sectors of betting and football value chain, including Football Clubs, Media Rights Agencies, Marketeers, Operators and Suppliers.
Topics to be discussed on the day include:
What will be discussed?
Football market optimisation preparing for the big match
User personalisation & engagement of betting markets
Football data gathering, processing and valuation,
Football betting as a multi-channel product
Safeguarding betting integrity
Industry standards and best practice relating to football betting
Extending football brands in a saturated market space
Valuation of football betting marketing, partnership and sponsorships