Sudhir H. Kalé, Ph.D.

GamePlan Consultants

Sudhir H. Kalé, Ph.D., is the Founder and CEO of GamePlan Consultants, a business that offers boutique high level consultancy and training to gaming establishments all over the world. Currently, he is also Honorary Professor of Marketing at Bond University in Australia and a Senior Consultant to the clubs industry in Australia through Bulls Eye Services. Till June 2015, Dr. Kalé was a full-time advisor to Sands China Limited, the largest gaming company in the world. 

Professor Kalé is widely regarded as an expert in various aspects of gaming management such as customer relationship management (CRM), customer loyalty, customer service issues, market segmentation and positioning, and customer lifetime value (LTV). A frequent contributor to leading gaming publications and online sites, he has worked tirelessly to further the continuing education of gaming executives. 

Professor Kalé has conducted over two hundred executive development seminars on a range of topics such as cross-cultural interactions, smart selling, applications of the MBTI in management, applying the Enneagram in organizations, and providing exemplary customer service. He also trains and consults for different industries on various aspects of organizational diagnosis and development, communication and leadership, corporate culture and culture change, relationship marketing and customer service. 

Professor Kale’s gaming client list includes diverse casino companies such as Marina Bay Sands, Galaxy Macau, Starworld Hotel and Casino, Mohegan Sun, The Olympic Entertainment Group, Sun International, Casinos Austria, Mocha Slots, IGT and Crown Casino. He has been a regular speaker at the Global Gaming Expo (Las Vegas and Macau), Gaming, Racing and Wagering Australasia, and at the University of Nevada (Reno) Executive Development Program for senior gaming executives. 

Professor Kalé has a Bachelor’s Degree in Chemistry from University of Poona, a Masters in Management from University of Bombay, and an M.S. in International Business, and a Ph.D. in Marketing from the University of Illinois at Urbana-Champaign. An eloquent, intriguing, and sometimes provocative speaker, Professor Kalé’s views on a wide range of issues have been quoted by media the world over.

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