Steve Karoul

Euro-Asia Consulting

Steve Karoul is recognized throughout the world today as a leading Casino Marketing professional in the gaming industry. Steve is a seasoned casino resort executive with over 37 years of hands-on experience working for the best casino resorts in the world including Caesars World, Las Vegas Sands, Sun International, Ciragan Palace and Foxwoods Casino Resort. He is viewed as an expert on international business as well as every segment of casino marketing.

Steve is also the originator and developer of “The Casino Marketing Tune Up” which is both efficient and cost effective and can also be applied to many industries. He also developed another unique concept called “Collateralized Casino Credit”.

Steve understands cultural awareness in addition to casino resort operations. He most recently worked in both Macau and in Singapore and was employed by the Marina Bay Sands as Sr. VP Strategic Casino Marketing. He was part of the senior management team that successfully opened this US $5.5 billion integrated casino resort in Singapore. He was the past President & CEO of the Ciragan Palace Casino, located in an original Ottoman Empire palace in Istanbul, Turkey. The Ciragan Palace was voted at that time as one of the top ten, most elegant casinos in the world by Conde Nast Travel Magazine. At the same time, the Ciragan Palace Hotel was also ranked as the #3 rated hotel in the entire world.

Steve lived in South Africa for two years and helped to position and market the world famous Sun City Casino Resort internationally in his position of Executive General Manager International Marketing. The world famous Atlantis Hotel & Casino in the Bahamas was modeled on the Sun City model representing the best in unique, high quality destination resort facilities.

Besides the above mentioned locations, Steve has lived and worked in Hong Kong, Bangkok and the Philippines. Additionally, he has conducted casino marketing activities in well over 100 different countries around the world. As a result, Steve understands the obvious and subtle differences of working with and in different cultural and ethnic environments. He has an extensive international network of friends and personal contacts that he has developed and maintained throughout the years.

In addition, Steve worked as a Junket Representative when he lived in Hong Kong and also worked for two of the largest Junket Reps in Asia when he lived in Bangkok and in the Philippines. This experience has enabled him to better understand this specialized segment of the casino business and dealing with extremely large, high net worth individuals. He is a recognized authority on International Business and Casino Marketing.

Steve was previously employed for over eight years as Vice President of Casino Marketing for the Foxwoods Casino Resort which is the largest casino resort in North America. He has consulted for the Mohegan Sun Casino which is the second largest casino in North America. He also helped develop casino marketing programs for the casino located at the famous Greenbrier Resort which is the oldest resort in North America welcoming prestigious guests since 1778. He has substantial hands-on casino consulting and casino development experience from working on numerous projects around the world.  

Steve has also worked as an Expert Witness for three of the largest law firms in the world and has testified in International Tribunal Arbitration hearings. As an accomplished author, educator, speaker and consultant, Steve openly shares his ideas and opinions with fellow industry peers and aspiring students.