Melco Crown’s latest leadership appointments represent a “significant change” in its operational organizational structure, said Bernstein in a note on Monday.
Frederic Winckler is the chief marketing and brand officer of Melco Crown Entertainment.
Mr. Winckler was appointed to the newly created role of chief marketing and brand officer in January 2017, reporting directly to Mr. Ho.
Mr. Winckler will also serve as a member of the executive committee of MCE.
In his new role, he will be responsible for the marketing and branding of all the Company’s consumer brands. Mr. Winckler joins the Company having most recently served as Global Chief Marketing Officer for Louis Vuitton based in Paris. He was awarded the Luxury Marketer of the Year in 2014. Prior to Louis Vuitton, Mr. Winckler served as Chief Executive Officer of J. Walter Thompson Paris, having been with that organization for 22 years to lead its efforts in various countries for key luxury brand clients including BMW and Rolex.