Andrew Klebanow

Global Market Advisors (GMA)

Andrew Klebanow, is a partner at Global Market Advisors (GMA), and specializes in Marketing Plan and Business Plan Development, Market Research, Casino Property Analysis, Service Quality Measurement Programs and Player Rewards Program Design exclusive to the gaming and hospitality industries.

Mr. Klebanow has worked in the hospitality industry since 1975 and in the fields of marketing and business planning since 1991. He earned a Bachelor of Arts degree at New York University and a Masters Degree in Marketing from Cornell University’s School of Hotel Administration.

Mr. Klebanow has written extensively on the subject of player reinvestment and has developed methodologies for calculating a casino’s player reinvestment rate. More recently, he spoke at G2E Asia 2010 on the topic tiered player reward programs, in 2011 on the Korean gaming market and in 2012 on the Manila gaming market. In 2013 he spoke at two seminars at the Global Gaming Expo in Las Vegas on an Introduction to Casino Operations and Trends in Asian tourism.

Andrew has recently researched a GMA white paper on the effects of urban casino development. The paper, titled "Casinos and the City" explores the history of casino development in cities, past and current trends, and recommendations for future development of casinos in urban areas. You can view in HERE.

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